ChristoHefer

Technical Product & Operations Lead

Profile

I’m a product and operations leader who builds customer-facing products and the systems behind them. Across 12+ years, I’ve moved from business operations into product leadership and hands-on software development. That background helps me connect customer needs, commercial priorities, and technical decisions.

At CentralR and GreatStay, I helped scale an international client base to $2.8M in monthly recurring revenue. At Symplete, I built the product operations foundation that led to my promotion to Head of Product. Today at Revnest, I’m redesigning the customer-facing marketplace, helping launch new products, and improving how the team takes products from idea to market.

Experience

Technical Product Lead

Revnest · Short-Term Rental Marketplace & Data Platform

2025 - Present
  • Lead product strategy and delivery for the marketplace and data platform, including a customer-facing redesign and new product launches.
  • Built an automated product review system that turns leadership priorities, customer needs, and support insights into clearer roadmap decisions.
  • Created an AI-assisted delivery workflow connecting product specifications, implementation planning, QA, and releases into a repeatable path from idea to launch.
  • Consolidated disconnected marketing, support, and reporting tools, reducing software sprawl and clarifying ownership across the team.

Head of Product

Symplete.ai · AI Communications Platform · B2B SaaS, B2C SaaS

2021 - 2025
  • Built the product operations foundation and was promoted from Operations Manager to Head of Product.
  • Led the roadmap, UX, development planning, QA, and releases for a B2B and B2C AI communications platform.
  • Designed customer-facing and internal interfaces, turning feedback from users, sales, and customer success into priorities for engineering.
  • Automated KPI reporting and introduced AI-assisted workflows for product discovery, documentation, and delivery.

Operations Manager

Symplete.com · Real Estate Productivity Software · B2B SaaS, B2C SaaS

2016 - 2021
  • Ran day-to-day operations for a real estate productivity platform, including customer delivery, support, reporting, and internal workflows.
  • Built SOPs and KPI reporting processes that made ownership and performance easier to track.
  • Turned recurring customer and operational problems into product requirements, leading into product design and technical implementation.

Production Manager

Online Results · Web Dev, Marketing & Ad Agency

2015
  • Led web, marketing, and advertising projects from planning through delivery while improving the agency’s Agile and software-delivery practices.

Operations Manager

CentralR.com + GreatStay.com · Hospitality SaaS

2014 - 2015
  • Promoted from Google Administrator to Operations Manager.
  • Ran day-to-day operations for a cross-functional team while helping scale the international client base to $2.8M MRR.
  • Led the rebrand from CentralR to GreatStay across internal teams and external stakeholders.

Google Administrator

CentralR.com · Hospitality SaaS

2012 - 2014
  • Managed Google search and display campaigns and earned Google Advertising certifications.
  • Built performance and risk reports tracking spend, ROI, and campaign results.