Christo Hefer

• Lead product strategy and execution across the marketplace, data platform, internal tools, UX direction, product operations, and delivery.
• Built an internal admin portal that helps the team manage roadmaps, customer support workflows, and connected data sources for clearer reporting.
• Translate leadership and department needs into product specs, prototypes, implementation plans, release processes, and clear outcomes.
• Implement AI-assisted workflows for documentation, product planning, development support, QA, and internal process improvement.
• Partner with engineering, design, marketing, leadership, and customer-facing teams to turn ambiguous business problems into working systems.

• Promoted to Head of Product after building product operations, execution systems, and delivery processes.
• Led the SaaS product lifecycle across product strategy, UX/UI, development management, QA, release planning, stakeholder alignment, and customer feedback.
• Designed product interfaces, internal systems, and operational workflows connecting sales, marketing, customer success, design, and engineering.
• Used AI and automation to improve SOPs, KPI reporting, product discovery, documentation, and execution quality.
• Translated business needs into product requirements, implementation plans, development priorities, and operating outcomes.

Promoted to Head of Product in 2021 after building product operations, execution systems, and delivery processes.

• Led day-to-day business operations across SaaS product delivery, customer-facing workflows, internal processes, and team coordination.
• Built operational systems, SOPs, KPI processes, and execution rhythms that improved delivery consistency and team alignment.
• Developed a deep understanding of core business processes, including customer operations, product delivery, reporting, support workflows, and internal tooling needs.
• Moved toward product design and technical implementation after seeing workflow gaps and wanting a more hands-on role in solving them.

• Improved business processes and software development lifecycle using Agile practices while helping build out the internal software stack.
• Led multidisciplinary web, marketing, and advertising projects with in-office and remote contributors.

• Promoted into Operations Manager role after developing strong performance reporting, advertising operations, ROI analysis, and internal systems expertise.
• Oversaw day-to-day operations for a cross-functional team while helping scale the international client base to $2.8M MRR.
• Led strategic rebrand from CentralR to GreatStay, coordinating execution across internal teams and external stakeholders.
• Managed operational processes across customer delivery, reporting, marketing systems, and team coordination.

• Managed substantial Google search and display advertising spend, earning Google Advertising certifications and developing early coding and systems fundamentals.
• Built performance and risk reporting processes to monitor spend, ROI, campaign performance, and operational decision-making.
• Collaborated across teams in a fast-paced SaaS environment, building the business-process foundation that led to promotion into operations management.